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Lannoo Campus The Future of Department Stores - Erik Van Heuven - ebook
Lannoo Campus The Future of Department Stores - Erik Van Heuven - ebook
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How can department stores regain their appeal?What do retail and showbiz have in common?Why is food the new fashion?Brands such as Galeries Lafayette, Harrods or De Bijenkorf appeal to the imagination as centres of sumptuous luxury characterised by tall, light-filled buildings. Even in the digital age, these pioneers of modern retail continue to inspire. Today, as is the case with any physical store, they face the challenge of giving consumers enough good reasons to make the trip.The future of department stores takes the reader on an excursion through well-known European department stores and prevailing retail trends. In conversations with international investors and top managers, the book gives you a peek behind the scenes of this unique industry. The challenges of the sector are exposed, and innovation and service are revealed as the keys to success. This illustrates how department stores can remain relevant.