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''Design Basics'' offers a professional yet compact introduction to industrial design, written by specialists in the field with years of experience as product designers and design educators at various universities. The book is aimed at enquiring users as well as committed entrepreneurs, interested technicians and aspiring designers from a great variety of fields. The central theme is product design, taking the conflicting interests of consumers, manufacturers and designers into consideration. All factors of planning and design of industrial products are considered and presented clearly. The authors cover the entire field - from the historical roots to the outlook in the near future, from a comprehensive look at product functions to analysis of the complex design process, from theoretical foundations to descriptive case studies.
