Improve Your Global Business English

 
 
  • Improve Your Global Business English

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Online sinds
28 mei 2018
EAN
9780749466138
Taal
Engels
Bindwijze
Paperback
Aantal pagina's
256 pagina's

Prijsvergelijk

1

Omschrijving

In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders. Improve Your Global Business English creates an awareness in the reader of what to avoid and how to ensure that communications are correctly understood. Very readable and hugely instructive, Improve Your Global Business English provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By mastering the basics, defining your readers and tailoring your message to them, understanding the conventions of different media and understanding cultures, you can enhance your reputation as a truly global, modern player in today's marketplace. If you want your messages to be perceived as you intended, to retain customers or to win new ones, Improve Your Global Business English gives you the background you need. Online supporting resources for this book include supplementary video, self-test questions and answers, templates and a case study on going global

Specificaties

Product

Categorie
Studieboek (Tip! Bekijk de top 10)
Artikelnummer
2450262
Online sinds
28 mei 2018
EAN
9780749466138

Inhoud

Taal
Engels
Bindwijze
Paperback
Aantal pagina's
256 pagina's

Algemeen

Verschijningsdatum
november 2012

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