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Anyone who thinks artificial intelligence (AI) doesn't really concern us yet is wrong. AI is no longer a matter for futuristic science fiction films or hip technology fairs. It is now everywhere in your life. That personalised advertising folder from the supermarket with offers "especially for you"? AI. The songs suggested for you on Spotify? AI. The self-regulating traffic lights on the corner of your street? AI. It is undeniable that AI is entering our lives at a dizzying speed. It is now part of our everyday world, and also penetrating business sectors everywhere. This raises many questions.What can AI do? What can it not do? To what extent is AI really intelligent and how far does it add value to our lives? AI expert Geertrui Mieke De Ketelaere has been closely involved in the developments in this fascinating world for many years. In this book, she explains the basic concepts of artificial intelligence in an accessible and transparent way. She discusses the many opportunities that AI offers, but does not neglect the risks. De Ketelaere takes you beyond the hype, allowing you to participate in this fascinating debate in an informed manner. One truth is clear: AI is already important, and it will be crucial for our future. Geertrui Mieke De Ketelaere is Program Director AI at imec. She holds a master degree in civil and industrial engineering and specialised in robotics and artificial intelligence during her studies. Over the last 25 years, she has worked for several multinationals on all aspects of data and analytics (IBM, Microsoft, SAP, SAS, etc). At imec, Mieke De Ketelaere is responsible for the development of the AI strategy and roll-out. From a consulting point of view, she is specialised in defining the AI business canvas, from potential value to predefined risks. With her understanding of the new digital data streams and her understanding of AI technologies, Mieke De Ketelaere is requested by different business schools as a guest speaker on digitisation. In her public presentations, Mieke puts the focus on the demystification of the hype around AI and covers non-technical subjects such as data privacy. In 2018, she was nominated "ICT Woman of the Year" in Belgium.
