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Digital development has accelerated and digital turbulence is the new normal. This book offers you a practical perspective on six critical elements of successful digital transformation design. What to know? In recent years, digital development has accelerated and digital turbulence is the new normal. So, it's time for a synthesis, time to bring stability to that turbulence: What have we learned? What do we know? What should we no longer have doubts about? Whether you're a CEO or a dedicated worker, you have an important role to play in your organisation's digital transformation. But it's hard when you don't have a common frame of reference or common language. What's the big picture? How do things align? How can you contribute? This book offers you a practical perspective on six critical elements of successful digital transformation design: Strategy for the digital age: Digital transformation invests in strengthening the core and growing the more - page 25. Customer experience design: Great customer experience emerges from the way you solve your customers' problems - page 45. Data and analytics: Giving data hands and feet is crucial to the success of a digital transformation - page 65. Digital partnership strategies: Combinatorial innovation drives digital partnerships, but they still must be earned - page 85. Digital transformation leadership: Technology skills are an organisation's ticket to ride, agility its ticket to heaven - page 105. Scaling agility: The paradox involved in scaling agility is introducing fast flexibility and stability at the same time - page 133.
