Social Marketing Casebook

 
 
  • Social Marketing Casebook

Gevonden bij 1 winkel vanaf € 58,-
(minder betalen?)

Online sinds
12 juni 2019
EAN
9780857025449

Prijsvergelijk

1

Omschrijving

Social Marketing Casebook brings together a dedicated collection of social marketing case studies and vignettes from around the world for the first time. Each case study is explored from the scoping and research stage to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies; an international range of cases from the health, environmental and civic sectors, from national and governmental programs to local, small-budget interventions; comprehensive coverage of the whole process, from strategy and implementation, to the challenges and lessons learned; and academic exercises, discussion questions and references to reinforce student learning.

Specificaties

Product

Categorie
Literatuur (Tip! Bekijk de top 10)
Artikelnummer
14535443
Online sinds
12 juni 2019
EAN
9780857025449

Gerelateerde producten

Prijsindex

Beste prijs vandaag
58,00
 
Gemiddelde prijs
58,00
 
Goedkoopste
58,00
op 5 juli 2024