The Luxury Strategy

 

Gevonden bij 1 winkel vanaf € 58,20

Online sinds
26 september 2018
EAN
9780749464912

Prijsvergelijk

1

Omschrijving

The Luxury Strategy has established itself as the definitive work on the essence of a luxury strategy, providing a thorough understanding of the unique (and often paradoxical) rules for successful luxury brand management. Completely revised and updated, the second edition of this classic text explores the diversity of meanings of luxury across different markets as well as the impact of social networks and digital developments on the luxury strategy. Written by two world experts on the subject, it provides a rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands.

Specificaties

Product

Categorie
Literatuur (Tip! Bekijk de top 10)
Artikelnummer
9195775
Online sinds
26 september 2018
EAN
9780749464912